Madeline van der Rhee returns as CEO to De Haan relocation, beginning of 2025

The leadership of De Haan relocation will change as of January 1, 2025. Madeline van der Rhee, born and raised in our home town Alblasserdam, Netherlands and who worked at De Haan in different management roles until 5 years ago, will be appointed as CEO of the 247 year old moving company. Madeline has worked as Benelux Manager of Gosselin for the last 5 years. Michiel de Haan, 8th generation owner of De Haan, who has managed the company for the last 1.5 years, will hand over the reins at the beginning of 2025 remaining CEO of De Haan Group. Madeline will lead the management team consisting of Linda Rovekamp (CCO; Commercial Director) and Edwin Ros (Finance).

Michiel de Haan: “I am proud that Madeline returns after 5 years at Gosselin. She has been a highly valued employee since 2011 and I was very disappointed when she left 5 years ago. Fortunately, she now returns with 5 years of extra experience under her belt. I think she makes a fantastic couple with our CCO Linda Rovekamp. It is with great confidence that I will take a step back and operate in a more distant position as CEO of De Haan Group. Having two female directors at a moving company is very unique. I have a lot of confidence in them. They have proven to be professionals in this extraordinary industry.’’

Madeline van der Rhee (in the photo on the left): “After having left De Haan 5 years ago, I am looking forward to this new challenge. I am extremely proud of our almost 248-year-old family business and look forward to be part of the journey gearing towards the celebration our 250th anniversary in 2027 ("since 1777"). We have an excellent management team, highly skilled and driven colleagues, wonderful customers, an excellent international partner network and modern equipment. I therefore have every confidence in the future.”

Linda Rovekamp (CCO): “I look forward to the next step in this journey and the arrival of Madeline. Together, and with her experience, we can join forces and continue to build this family business. 7 years ago, I chose De Haan for its rich history, but especially its vision, empowering people and its core values ​​on topics like inclusivity, equality and diversity. Together with Madeline, I look forward to continuing this journey and distinguishing ourselves as a unique family business.”

About De Haan relocation (since 1777)
De Haan relocation is a leading Dutch mover specialized in international and commercial moving. With 75 colleagues we serve great corporate customers, institutions, private individuals and (inter)national partners.

About Madeline van der Rhee
Madeline is 36 years, married and living in Alblasserdam, Netherlands. In addition to her Bachelor's degree in Commercial Economics and Master's degree in Economics & Business in Rotterdam, she completed an Executive Master's degree in Business Administration at the renowned Nyenrode University. From 2011 to 2020, she held various jobs at De Haan, resulting in a board position in 2018. From 2020 to the end of 2024, she was responsible for the Benelux at Gosselin. Madeline is an avid endurance athlete and has successfully completed several triathlons and marathons. She also works approximately 1 day a week as a Personal Trainer to provide training, advice and guidance to various target groups in the field of sports and exercise.